Ford’s smallest pickup wears a well-recognized name that didn’t at all times denote a truck: Maverick. The authentic Maverick was launched for 1970, however in an interview with Ford fanatic web site, Ford Authority, the Blue Oval defined it didn’t carry again the nameplate as a tribute to the little sedan.
“We knew very properly that [the Maverick’s] buyer was a youthful buyer, they’re very a lot after a extra lively life-style, and affordability can also be sturdy with these prospects. So, the Maverick name resonated very strongly with these prospects. We put totally different choices in entrance of them, and it was Maverick nearly unilaterally. They recognized their life-style, the method they stay their lives, with the name and outline these expectations,” Trevor Scott informed Ford Authority.
Seeing the Maverick nameplate in American showrooms after a decades-long hiatus has nothing to do with heritage; it’s purely a advertising transfer. Scott was not capable of reveal the different names that Ford was contemplating.
However, he added that his crew by no means apprehensive about the reference to the authentic mannequin (proven above, in pink). He defined the new Maverick is geared toward 25- to 35-year-olds. With the exception of dyed-in-the-wool fanatics, nobody in that age group remembers that Ford launched a Maverick when Richard Nixon was in workplace (Ed. word: most of the goal market most likely thinks of Top Gun than ’70s vehicles). It helps tremendously that the Maverick vanished from our roads with out leaving a hint; Chevrolet hasn’t constructed a Corvair in over 5 a long time, however we will not think about the nameplate making a comeback in 2021 — or in 2031, for that matter.
While some older motorists in the United States may nonetheless affiliate the Maverick name with a 50-year outdated compact automotive, drivers abroad already hyperlink it to the outside. European and Australian consumers had been served two distinctly totally different generations of the Maverick in the Nineties and the 2000s. Across the pond, the Maverick emblem first denoted a badge-engineered model of the Nissan Terrano II, and it was later used on a market-specific model of the first Escape. Down Under, it was assigned to Ford’s model of the Y60-generation Nissan Patrol.